The ABC 1 table is useful in media as it can be used to show how certain film genres would target certain people based on their earnings. For example, people in the A, B and C1 group may be more interested in dramas, or book adaptations, whereas people in the C2, D and E group are more likely to watch an action film that takes them away from reality for a couple of hours because they may be in a tight financial situation and they don't want to think about it.
Because of this, advertisements for dramas are more likely to be embedded in the more expensive newspapers because the wealthier people are likely to read them. The poorer population are unlikely to spend money on newspapers every day, they are more likely to read the free paper. Because of this, companies could place ads for their over-the-top action movies in the free paper as that is the only way they can get the attention of the C2 - E group.
This doesn't mean that wealthy citizens can't watch action movies. Media deals with stereotypes For example, wealthy people are more interested in movies based on reality that tackle real problems like financial issues because they don't have these problems but they know that other people do. On the other hand, someone who is constantly stressed by financial issues may just want to take their mind off it and spend some time watching a movie with their family. Therefore they will probably want to watch something that helps them escape from reality.
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